For a Critique of the Political Economy of the Sign by Jean Baudrillard;

Author:Jean Baudrillard;
Language: eng
Format: epub
Publisher: Penguin Random House LLC (Publisher Services)

4. SYMBOLIC VALUE AND THE AESTHETIC FUNCTION

What happens to symbolic value in this whole operation, to the value peculiar to the “work of art”? It does not appear anywhere. It is repudiated, absent. Parallel to the ascension of economic exchange value into sign value, there is a reduction of symbolic value into sign value. On either side, economic exchange value and symbolic value lose their own status and become satellites of sign value. At the level of paintings, manipulated as supersigns, symbolic value is resolved into an aesthetic function, that is, it only operates inter linea, behind the operation of the sign, as a reference-alibi, as a sublime rationalization of the sumptuary operation.6

Repudiated as symbolic labor, the painting acts as:

• distinctive material, the foundation of the “noble” and of restrained exchange;

• and as universal “aesthetic” value—it doubles itself as an idea of painting serving to legitimize the operation in the absolute.

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